Intro Holiday Email Marketing Ideas
If I asked you to name an email Marketing instrument, what would you say? Holiday Email Marketing Ideas
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the identical big players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Holiday Email Marketing Ideas
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, company size, record size and also the type of material you intend to send.
Then, You Have to verify your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a fantastic match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of content to your email, such as videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or sections.
The advanced tab also allows you To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Holiday Email Marketing Ideas
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — that we will get to in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or may simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on point. Holiday Email Marketing Ideas
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example most people, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted with your emails compared to one another.
Reports for automations are also Available under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their needs.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply not as effective…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Holiday Email Marketing Ideas
The Price of MailerLite is no doubt among the tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an amazing alternative for those starting out.
And what about the top plans?
It ends up, at approximately half of the Price of this rivalry on average, MailerLite is by far among the least expensive options available on the industry. Additionally, if you’re willing to pay annually, you can also get a much better discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the comments. Holiday Email Marketing Ideas