Introduction How Can I Start Email Marketing
When I asked you to name an email Marketing instrument, what would you say? How Can I Start Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking How Can I Start Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, business size, list size and also the type of content you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? How Can I Start Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together based on a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or may simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Things here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. How Can I Start Email Marketing
If you are not impressed with what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users .
Last but surely not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than sufficient to meet their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means you can find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. How Can I Start Email Marketing
The cost of MailerLite is one of the tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at approximately half the Cost of the rivalry on average, MailerLite is by far one of the least expensive options on the market. Plus, if you’re willing to pay annually, you can also get a much better discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those very few email advertising tools to interrupt The (very crowded) industry in the last couple of decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. How Can I Start Email Marketing