Intro How Long Should A Marketing Email Be
When I asked you to name an email Marketing instrument, what could you say? How Long Should A Marketing Email Be
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the identical big players for the previous ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking How Long Should A Marketing Email Be
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, company size, record size and also the type of material you plan to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Kinds of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? How Long Should A Marketing Email Be
Handling Your Clients
Having granular control over your readers is arguably among The most important aspects of any email advertising software now.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get into in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in distinct columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the form Stuff here because I have an entire section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. How Long Should A Marketing Email Be
If you are not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but surely not least, you Can check how your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your readers interacted with your mails compared to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so you can find an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the webpages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. How Long Should A Marketing Email Be
The cost of MailerLite is among those tools largest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at around half of the Price of the competition on average, MailerLite is by far one of the least expensive options on the market. Additionally, if you are ready to pay annually, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. How Long Should A Marketing Email Be