Introduction How To Analyze Email Marketing Data
If I asked you to name an email Marketing instrument, what could you say? How To Analyze Email Marketing Data
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same big players for the previous ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking How To Analyze Email Marketing Data
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, record size and also the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? How To Analyze Email Marketing Data
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or removed so.
Here is what establishing a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we’ll get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much into the form Stuff here because I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. How To Analyze Email Marketing Data
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails in relation to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than enough to meet their demands.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an act, like transferring a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. How To Analyze Email Marketing Data
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Cost of this competition on average, MailerLite is undoubtedly one of the cheapest options on the industry. Plus, if you’re willing to pay annually, you can also get a much better discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those few email marketing tools to disrupt The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. How To Analyze Email Marketing Data