Introduction How To Build A Landing Page For Free
Instapage is a program dedicated to helping you create better landing pages. How To Build A Landing Page For Free
The first thing that you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to professional stock images
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your existing website or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your components to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you could even edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a page specifically for mobile usage. All these are made to load incredibly fast, but you’ll find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. How To Build A Landing Page For Free
Publish Your Landing Page
When you are ready to publish your webpage, you have a few choices.
You can publish it
A custom domain
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain name You would like to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another applications out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your entire page, it will save your components for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you want to examine different components of your page, you can divide test using Instapage. Just copy your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variant. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover details about your webpage’s conversion rate based on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between the two test variations here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have more information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for those who need to place Together fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your creation and plan, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. How To Build A Landing Page For Free