Intro How To Write A Good Subject Line For Email Marketing
If I asked you to name an email Marketing instrument, what could you say? How To Write A Good Subject Line For Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the same large players for the previous decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking How To Write A Good Subject Line For Email Marketing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, list size and also the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of articles to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? How To Write A Good Subject Line For Email Marketing
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can even combine Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — which we will get into in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. How To Write A Good Subject Line For Email Marketing
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great base to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users .
Last but surely not least, you Can assess the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their needs.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. How To Write A Good Subject Line For Email Marketing
The Price of MailerLite is undoubtedly one of those tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at approximately half the Cost of this competition on average, MailerLite is by far one of the cheapest options available on the industry. Plus, if you’re willing to pay yearly, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few advertising tools to disrupt The (very crowded) sector in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. How To Write A Good Subject Line For Email Marketing