Background Hubspot Email Marketing Best Practices
If I asked you to name an email Marketing tool, what could you say? Hubspot Email Marketing Best Practices
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Hubspot Email Marketing Best Practices
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, record size and also the kind of material you plan to send.
Then, you need to verify your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a verification link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot Email Marketing Best Practices
Handling Your Clients
Having granular control over your subscribers is arguably one of The most important facets of any email advertising program today.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the shape Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Hubspot Email Marketing Best Practices
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, for example the majority of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your emails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Hubspot Email Marketing Best Practices
The Price of MailerLite is among the tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful option for those starting out.
And what about the top programs?
It turns out, at approximately half the Cost of the rivalry on average, MailerLite is by far among the least expensive options on the industry. Additionally, if you’re willing to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the email marketing tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Hubspot Email Marketing Best Practices