Background Hubspot Email Marketing
If I asked you to name an email Marketing instrument, what would you say? Hubspot Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the same big players for the previous decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Hubspot Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and even the type of material you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your classes or sections.
The tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Hubspot Email Marketing
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, most importantly, your conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Stuff here because I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on point. Hubspot Email Marketing
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like most people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is at least as simple to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their demands.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is just not as effective…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Hubspot Email Marketing
The Price of MailerLite is among the tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium programs?
It turns out, at around half of the Price of this competition generally, MailerLite is by far among the cheapest options on the industry. Additionally, if you’re ready to pay annually, you can also get a much better discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those few email marketing tools The (very crowded) sector in recent decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Hubspot Email Marketing