When I asked you to name an email Marketing tool, what would you say? Icube
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same large players for the last decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Icube
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, record size and even the kind of material you intend to send.
Then, you need to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step process of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, such as videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your classes or sections.
The advanced tab also allows you To develop segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Icube
Managing Your Clients
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice how you can also blend Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can easily add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Things here since I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Icube
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, like most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is just as simple to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see precisely how your readers interacted with your emails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found these to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to fulfill their needs.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to get an concept about what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Icube
The cost of MailerLite is among the tools biggest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half of the Price of this rivalry generally, MailerLite is undoubtedly one of the cheapest options on the market. Plus, if you’re willing to pay yearly, you are also able to get a much greater discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of those very few email advertising tools to disrupt The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Icube