Background Infusionsoft Landing Page Builder
Instapage is a software dedicated to helping you produce better landing pages. Infusionsoft Landing Page Builder
The first thing you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
accessibility to professional stock pictures
But those are just a few of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the page. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines that will assist you space and align all elements so.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull out of here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you are designing a page especially for mobile usage. All these are made to load incredibly quickly, but you are going to find this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Infusionsoft Landing Page Builder
Publish Your Landing Page
When you are ready to publish your webpage, you have a couple choices.
You can publish it
A Customized domain
A demo page
A customized domain name is really self-explanatory. Simply enter in the domain name You would like to publish to. But remember, that one does require a modest technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a full presentation of your page until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other software on the market.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but do not wish to modify the style of the webpage. As opposed to recreating your entire page, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine different components of your page, it is possible to divide test using Instapage. Just duplicate your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variant. Info about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will discover information about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these regions:
The big one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
may have more information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to put Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Infusionsoft Landing Page Builder