Overview Instapage Associate Product Manager
Instapage is a software dedicated to helping you produce better landing pages. Instapage Associate Product Manager
The first thing you need to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A clean user interface
accessibility to specialist stock images
But those are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the webpage. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will assist you space and align all components so.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is placed and optimized so across all of the devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of producing a landing page.
When you initially log in, you’ll find a list of all the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Rather, select Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a webpage especially for mobile usage. These are designed to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by particular types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Instapage Associate Product Manager
Publish Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it
A custom domain
A demonstration page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would like to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another applications out there.
Instablocks — these are handy for times when you need to create multiple landing pages, but do not wish to modify the style of the webpage. Rather than recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test different elements of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll find details about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have more analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Instapage Associate Product Manager