The first thing you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages fast
A clean user interface
accessibility to specialist stock pictures
But these are only a couple of the highlights. Let us dig into what constitutes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your current website or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines that will assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile use. These are made to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can publish it
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain name You’d love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from Another software on the market.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not want to change the style of the page. As opposed to recreating your entire page, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you want to examine different components of your page, you can split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller variant and others will see the variant. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll discover details about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test versions here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion goal monitoring will let you know if you’re on track.