Introduction Instapage Documentation
Instapage is a program dedicated to helping you produce better landing pages. Instapage Documentation
The first thing that you Want to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
accessibility to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can put them anywhere on the page you like.
As you drag your components to different areas, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull out of here.
Instead, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you are designing a webpage especially for mobile usage. These are designed to load incredibly fast, but you’ll find this choice if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Based upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Instapage Documentation
Post Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can print it to:
A Customized domain
A demo page
A customized domain is really self-explanatory. Just enter in the domain name You’d like to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, If You Would like a full demo of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another software on the market.
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t want to change the fashion of the page. As opposed to recreating your complete webpage, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine unique components of your page, you can split test utilizing Instapage. Just duplicate your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover details about your webpage’s conversion rate depending on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for People Who need to place Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Instapage Documentation