Introduction Instapage How To Use
Instapage is a program dedicated to helping you create better landing pages. Instapage How To Use
The first thing you need to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like another great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to specialist stock images
But those are just a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will display Guidelines that will help you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you can also edit your webpage straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, choose Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you’re designing a page specifically for mobile use. All these are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Based upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Instapage How To Use
Post Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can publish it
A custom domain name
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to modify the style of the page. As opposed to recreating your complete page, it is going to save your elements for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you want to test unique elements of your page, you can divide test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others are going to observe the variant. Information on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it allows you to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as top performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for those who need to put Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Instapage How To Use