Instapage is a software dedicated to helping you create better landing pages. Instapage
The first thing you Want to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock pictures
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will display Guidelines to assist you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you could even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have much to pull out of here.
Rather, select Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you are designing a webpage especially for mobile use. These are designed to load incredibly fast, but you are going to find this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Based on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Instapage
Publish Your Landing Page
When you’re ready to publish your webpage, you have a few options.
You can publish it
A Customized domain
A demo page
A customized domain is really self-explanatory. Simply enter in the domain You would love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it will publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other software out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t wish to change the style of the webpage. As opposed to recreating your complete webpage, it is going to save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to examine different elements of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will see the variation. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as top performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Instapage