Intro Instapage Landing Page Design
Instapage is a program dedicated to helping you create better landing pages. Instapage Landing Page Design
The first thing that you Want to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like the other good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock images
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will exhibit Guidelines to help you distance and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you could also edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull out of here.
Rather, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you’re designing a page especially for mobile use. All these are designed to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by specific types Based upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. Instapage Landing Page Design
Publish Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it to:
A custom domain name
A demonstration page
A customized domain is really self-explanatory. Just enter in the domain name You would like to publish to. But beware, this one does need a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a full demo of your webpage before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another applications out there.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t want to change the fashion of the webpage. Rather than recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you want to examine different elements of your page, you can divide test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller variant and others are going to see the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll find information about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
Could have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to place Together fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Instapage Landing Page Design