Overview Instapage Premium
Instapage is a software dedicated to helping you create better landing pages. Instapage Premium
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to specialist stock images
But these are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and designs to match your existing site or advertising materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines to help you space and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you can also edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a page especially for mobile usage. All these are designed to load incredibly fast, but you’ll find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter the templates by specific types Based on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Instapage Premium
Publish Your Landing Page
When you’re ready to publish your webpage, you have a couple choices.
You can publish it to:
A custom domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it’ll publish.
Or, if you want a Complete presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another applications on the market.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to change the fashion of the webpage. As opposed to recreating your complete page, it is going to save your components for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique elements of your page, you can divide test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variation. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It Permits You to install Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover information about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for those who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help guide your creation and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Instapage Premium