Overview Instapage Product Manager
Instapage is a software dedicated to helping you produce better landing pages. Instapage Product Manager
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to specialist stock images
But those are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all components so.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, select Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a webpage especially for mobile use. All these are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Depending on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Instapage Product Manager
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can publish it to:
A Customized domain
A demonstration page
A custom domain is really self-explanatory. Simply enter in the domain name You would love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it will publish.
Or, if you want a full demo of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other applications on the market.
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to change the style of the webpage. As opposed to recreating your complete page, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you would like to examine different elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find information about your webpage’s conversion rate based on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for those who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Instapage Product Manager