Intro Instapage Tutorial
Instapage is a program dedicated to helping you create better landing pages. Instapage Tutorial
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock pictures
But those are only a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and layouts to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines that will assist you distance and align all elements so.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your webpage straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, choose Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you’re designing a webpage especially for mobile usage. These are designed to load incredibly quickly, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Depending upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Instapage Tutorial
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can print it
A custom domain name
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another software on the market.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not wish to modify the style of the webpage. Rather than recreating your complete webpage, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine different components of your page, you can split test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others are going to observe the variation. Information on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will discover information about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Instapage Tutorial