Instapage is a software dedicated to helping you produce better landing pages. Instasite
The first thing you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like another great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
accessibility to professional stock pictures
But these are only a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you prefer.
As you drag your components to various places, Instapage will exhibit Guidelines to help you space and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Instead, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage specifically for mobile use. All these are designed to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Based upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Instasite
Publish Your Landing Page
When you are ready to publish your webpage, you have a couple choices.
You can publish it to:
A custom domain name
A demonstration page
A custom domain is really self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from Another applications out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to modify the style of the webpage. Rather than recreating your entire webpage, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine unique components of your page, you can divide test utilizing Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to observe the variation. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will discover information about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between the two test versions here.
You will also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The big one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Instasite