Introduction Internet Email Marketing
If I asked you to name an email Marketing tool, what would you say? Internet Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical big players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Internet Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, company size, record size and also the kind of content you plan to send.
Then, You Have to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a fantastic match for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Internet Email Marketing
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get into in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Things here because I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their contributor Management and personalization features on stage. Internet Email Marketing
If you are not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great base to work from if, for example the majority people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the form style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched with your own branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see precisely how your readers interacted with your mails compared to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just not as effective…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means you can find an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in performance.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your website.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Internet Email Marketing
The Price of MailerLite is one of those tools largest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Cost of the competition on average, MailerLite is by far among the cheapest options available on the market. Additionally, if you’re ready to pay annually, you are also able to get a much better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Internet Email Marketing