Background Is Email Marketing Dead 2017
When I asked you to name an email Marketing tool, what could you say? Is Email Marketing Dead 2017
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the same big players for the last decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Is Email Marketing Dead 2017
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, business size, record size and even the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The exact same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Kinds of articles to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Is Email Marketing Dead 2017
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get into in a moment — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Things here because I have an entire section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on point. Is Email Marketing Dead 2017
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, for example the majority people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see precisely how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to meet their demands.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less effective…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Is Email Marketing Dead 2017
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an amazing alternative for those starting out.
And what about the top programs?
It ends up, at approximately half of the Cost of the rivalry generally, MailerLite is by far among the least expensive options available on the industry. Additionally, if you are ready to pay annually, you are also able to get a much better discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Is Email Marketing Dead 2017