If I asked you to name an email Marketing tool, what would you say? Jeeni
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the same large players for the last decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Jeeni
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Business, address, business size, record size and also the kind of material you intend to send.
Then, You Have to verify your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a verification link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Jeeni
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most important aspects of any email advertising program now.
Because highly personalized campaigns are necessary if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation rule — which we’ll get into in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on stage. Jeeni
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic base to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform the styling options to get it Matched with your branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see precisely how your readers interacted with your mails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to fulfill their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is just not as effective…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Jeeni
The Price of MailerLite is among those tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It turns out, at around half of the Price of this rivalry on average, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you’re ready to pay annually, you are also able to get an even greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) industry in recent years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Jeeni