Instapage is a software dedicated to helping you create better landing pages. Kickofflabs
The first thing you Want to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
accessibility to professional stock images
But those are only a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the page. Using this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines to assist you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you could also edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a webpage specifically for mobile use. All these are designed to load incredibly fast, but you’ll get this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Kickofflabs
Post Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can publish it
A Customized domain
A demo page
A custom domain name is really self-explanatory. Just enter in the domain name You would love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it’ll publish.
Or, if you want a Complete presentation of your page before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from Another applications on the market.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but do not want to change the style of the page. As opposed to recreating your complete page, it will save your components for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique components of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variant. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the traffic split between both test versions here.
You’ll also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
Could have more information, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to place Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your creation and strategy, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Kickofflabs