Intro Killer Landing Pages
Instapage is a software dedicated to helping you produce better landing pages. Killer Landing Pages
The first thing that you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages fast
A fresh user interface
accessibility to specialist stock images
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the page. Using this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your elements to various places, Instapage will display Guidelines to help you space and align all elements so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is placed and optimized so across all devices.
If need be, you can even edit your page directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of all the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull out of here.
Rather, choose Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a page specifically for mobile use. These are designed to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by specific types Based on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Killer Landing Pages
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it
A custom domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You would love to print to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it’ll publish.
Or, If You Would like a Complete presentation of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from Another software on the market.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the webpage. Rather than recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique elements of your page, it is possible to split test using Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will observe the variant. Info about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no top marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll find information about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these regions:
The large one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional information, such as top performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for those who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your creation and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Killer Landing Pages