Introduction Land Pages
Instapage is a software dedicated to helping you produce better landing pages. Land Pages
The first thing that you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to specialist stock pictures
But these are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you prefer.
As you drag your elements to various places, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you can also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a webpage specifically for mobile use. These are made to load incredibly quickly, but you’ll get this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter the templates by specific types Depending on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Land Pages
Publish Your Landing Page
When you’re ready to print your page, you have a few choices.
You can print it to:
A Customized domain
A demo page
A custom domain is really self-explanatory. Simply enter in the domain name You would like to publish to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it’ll publish.
Or, If You Would like a Complete presentation of your page before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other applications out there.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to modify the style of the webpage. Rather than recreating your complete page, it will save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to examine unique components of your page, it is possible to split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll discover information about your webpage’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have more information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for People Who need to place Together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your production and plan, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Land Pages