Introduction Landing Creator
Instapage is a program dedicated to helping you produce better landing pages. Landing Creator
The first thing that you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like another good’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock pictures
But these are only a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to various places, Instapage will exhibit Guidelines that will help you space and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all devices.
If need be, you can also edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is the first, obviously, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a page specifically for mobile use. These are made to load incredibly quickly, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter the templates by specific types Based on the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Landing Creator
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it to:
A Customized domain
A demonstration page
A custom domain name is pretty self-explanatory. Just enter in the domain You’d love to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few added features that assist separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your complete webpage, it is going to save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test different components of your page, it is possible to divide test utilizing Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variant. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll discover details about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
Could have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a great option for People Who need to place Together fast, professional landing pages.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and strategy, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Landing Creator