Intro Landing Design
Instapage is a program dedicated to helping you produce better landing pages. Landing Design
The first thing you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish webpages fast
A clean user interface
Access to specialist stock images
But those are just a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your components to various places, Instapage will display Guidelines that will help you space and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could even edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a page specifically for mobile usage. These are made to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by particular types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Landing Design
Publish Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can publish it to:
A custom domain name
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, if you want a full demo of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few added features that assist separate from Another software out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but do not wish to change the style of the webpage. Rather than recreating your entire webpage, it is going to save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you want to examine different elements of your page, it is possible to split test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others will see the variation. Info on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will discover information about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You will also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer service and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for People Who need to place Together quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Landing Design