Introduction Landing Page Analysis Tool
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Analysis Tool
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to specialist stock images
But these are only a couple of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and layouts to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your components to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines that will assist you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Rather, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you’re designing a page specifically for mobile usage. All these are designed to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Landing Page Analysis Tool
Publish Your Landing Page
When you are ready to publish your page, you have a few choices.
You can print it to:
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain You’d like to publish to. But beware, this one does require a modest technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete demo of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other software on the market.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t want to change the fashion of the page. As opposed to recreating your complete webpage, it is going to save your components for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to examine unique elements of your page, you can split test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others are going to see the variant. Information about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will discover details about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these regions:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to place Jointly quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and plan, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Landing Page Analysis Tool