Overview Landing Page Builder – Free Landing Page Templates
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Builder – Free Landing Page Templates
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to professional stock images
But those are only a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to assist you space and align all components so.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, choose Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a webpage especially for mobile use. All these are designed to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Depending upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Landing Page Builder – Free Landing Page Templates
Publish Your Landing Page
When you’re ready to publish your page, you have a few options.
You can print it
A Customized domain name
A demo page
A customized domain name is pretty self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a modest technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a full presentation of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other applications on the market.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to modify the style of the page. Rather than recreating your entire page, it will save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test unique components of your page, it is possible to divide test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set Certain goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate based on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these areas:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
Could have more information, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for those who need to place Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Landing Page Builder – Free Landing Page Templates