Intro Landing Page Creator
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Creator
The first thing that you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock images
But those are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and designs to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines to assist you distance and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could also edit your page directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you are designing a webpage especially for mobile use. All these are made to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Landing Page Creator
Post Your Landing Page
When you’re ready to print your page, you have a few choices.
You can publish it
A custom domain
A demonstration page
A customized domain is pretty self-explanatory. Just enter in the domain You would love to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete demo of your webpage before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from Another applications on the market.
Instablocks — those are handy for times when you need to create multiple landing pages, but do not want to modify the fashion of the page. As opposed to recreating your complete webpage, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test unique components of your page, you can split test utilizing Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variant. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional information, such as top performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for those who need to place Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and strategy, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Landing Page Creator