Overview Landing Page Format
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Format
The first thing that you Want to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like the other good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
Access to specialist stock images
But those are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all components so.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed so across all of the devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull from here.
Rather, choose Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a webpage specifically for mobile usage. All these are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, you can filter out the templates by specific types Based on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Landing Page Format
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it
A Customized domain
A demonstration page
A customized domain is pretty self-explanatory. Simply enter in the domain name You would like to publish to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other software out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t wish to change the style of the page. As opposed to recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you want to examine different elements of your page, you can split test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variation. Info on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to place Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and strategy, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Landing Page Format