Intro Landing Page Layout
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Layout
The first thing that you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish webpages fast
A fresh user interface
Access to professional stock pictures
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can put them anywhere on the page you like.
As you drag your components to different areas, Instapage will display Guidelines to assist you distance and align all components so.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized so across all devices.
If need be, you can also edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have much to pull out of here.
Rather, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you’re designing a webpage specifically for mobile use. These are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, it is possible to filter the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Landing Page Layout
Publish Your Landing Page
When you’re ready to publish your webpage, you have a few choices.
You can publish it
A Customized domain name
A demonstration page
A customized domain is really self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the style of the webpage. Rather than recreating your entire page, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you want to examine unique elements of your page, it is possible to divide test using Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will observe the variant. Info on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will discover information about your webpage’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its competitors in these areas:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for those who need to place Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Landing Page Layout