Introduction Landing Page Marketing
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Marketing
The first thing that you Want to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
accessibility to specialist stock images
But these are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your existing website or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, choose Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you’re designing a page specifically for mobile use. These are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Landing Page Marketing
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it to:
A custom domain name
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You would love to print to. But remember, that one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your page until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other software on the market.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you would like to examine unique components of your page, it is possible to split test using Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variant. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find details about your page’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as top performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to put Jointly quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Landing Page Marketing