Overview Landing Page Site Builder
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Site Builder
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But these are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your components to, you can put them anywhere on the page you like.
As you drag your elements to different places, Instapage will display Guidelines to assist you space and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your webpage straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a webpage especially for mobile usage. All these are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be precise.
To make it easier, you can filter the templates by specific types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Landing Page Site Builder
Publish Your Landing Page
When you’re ready to publish your page, you have a couple options.
You can print it to:
A custom domain name
A demonstration page
A customized domain name is pretty self-explanatory. Simply enter in the domain You would like to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your page before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from Another applications on the market.
Instablocks — these are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the page. Rather than recreating your entire webpage, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine unique elements of your page, you can split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variation. Info on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover information about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these regions:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a great option for those who need to put Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your creation and strategy, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Landing Page Site Builder