Intro Landing Page Strategy
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Strategy
The first thing you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock images
But these are only a few of the highlights. Let us dig into what constitutes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and designs to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different areas, Instapage will exhibit Guidelines that will assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you can even edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a page specifically for mobile use. These are made to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Landing Page Strategy
Post Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can publish it to:
A custom domain name
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain name You would love to print to. But beware, this one does need a little technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it’ll publish.
Or, if you want a Complete presentation of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from The other software out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but don’t want to modify the style of the page. As opposed to recreating your complete page, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you want to test different elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will see the variant. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover information about your page’s conversion rate based on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Together quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Landing Page Strategy