Overview Landing Page Tools Comparison
Instapage is a program dedicated to helping you create better landing pages. Landing Page Tools Comparison
The first thing that you need to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to specialist stock images
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colours, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the webpage. With this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to different places, Instapage will display Guidelines to assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized so across all devices.
If need be, you can also edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you are designing a page specifically for mobile use. These are designed to load incredibly quickly, but you are going to get this choice if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter the templates by specific types Depending on the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Landing Page Tools Comparison
Publish Your Landing Page
When you are ready to publish your page, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A customized domain is pretty self-explanatory. Just enter in the domain You’d like to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your page until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from Another software on the market.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to test different elements of your page, you can split test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variant. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll find details about your page’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test variations here.
You will also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these areas:
The large one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to put Together quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and plan, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Landing Page Tools Comparison