Overview Lead Page Builder
Instapage is a software dedicated to helping you create better landing pages. Lead Page Builder
The first thing that you Want to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to professional stock images
But those are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed so across all of the devices.
If need be, you can also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you’re designing a webpage specifically for mobile use. These are made to load incredibly fast, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, you can filter the templates by particular types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Lead Page Builder
Publish Your Landing Page
When you are ready to publish your page, you have a few choices.
You can print it to:
A custom domain
A demo page
A custom domain name is really self-explanatory. Just enter in the domain You’d love to publish to. But remember, that one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it will publish.
Or, if you want a full presentation of your page before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other applications out there.
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t want to modify the style of the webpage. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you want to test different components of your page, it is possible to split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will discover details about your page’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these regions:
The large one: price. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more information, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for those who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Lead Page Builder