Overview Lead Pages
Instapage is a program dedicated to helping you create better landing pages. Lead Pages
The first thing you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like the other good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
accessibility to specialist stock images
But these are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to various places, Instapage will exhibit Guidelines to help you distance and align all components so.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of All of the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you are designing a page specifically for mobile use. All these are made to load incredibly quickly, but you’ll get this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Depending on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Lead Pages
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it
A custom domain name
A demonstration page
A custom domain name is pretty self-explanatory. Just enter in the domain name You’d like to print to. But remember, that one does need a modest technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your page until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from Another software on the market.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t want to modify the fashion of the webpage. Rather than recreating your complete page, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to test different components of your page, it is possible to split test using Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variant. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find information about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You will also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more information, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for People Who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Lead Pages