Background Low Cost Email Marketing Services
When I asked you to name an email Marketing tool, what could you say? Low Cost Email Marketing Services
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical large players for the previous decade. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Low Cost Email Marketing Services
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, business size, list size and even the type of material you plan to send.
Then, You Have to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your groups or segments.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Low Cost Email Marketing Services
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most important facets of any email advertising software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we’ll get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together based on a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the shape Things here because I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Low Cost Email Marketing Services
If you’re not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To customize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, although I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than sufficient to fulfill their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to get an idea about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Low Cost Email Marketing Services
The Price of MailerLite is no doubt one of the tools largest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at around half the Cost of this competition generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you’re willing to pay yearly, you can also get a much greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools The (very crowded) industry in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Low Cost Email Marketing Services