Intro Magento 2 Email Marketing
When I asked you to name an email Marketing tool, what would you say? Magento 2 Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the identical big players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Magento 2 Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, list size and even the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of content to your email, including videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your classes or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Magento 2 Email Marketing
Handling Your Clients
Having granular control over your subscribers is arguably among The most essential aspects of any email advertising program today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — which we’ll get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the shape Stuff here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Magento 2 Email Marketing
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted with your emails compared to one another.
Reports for automations will also be Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for each and every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less effective…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, so you can find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Magento 2 Email Marketing
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it is still an amazing option for anyone starting out.
And what about the premium plans?
It ends up, at approximately half of the Price of this competition generally, MailerLite is undoubtedly one of the least expensive options available on the market. Additionally, if you are ready to pay annually, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Magento 2 Email Marketing