Introduction Mailer Lite Pricing
If I asked you to name an email Marketing instrument, what would you say? Mailer Lite Pricing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Mailer Lite Pricing
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, business size, list size and even the type of content you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a good match for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your groups or segments.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailer Lite Pricing
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Mailer Lite Pricing
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything from the kind style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to fulfill their needs.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Mailer Lite Pricing
The cost of MailerLite is undoubtedly one of those tools biggest Selling things, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the premium plans?
It turns out, at around half the Cost of the competition generally, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those very few email marketing tools to interrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailer Lite Pricing