Intro Mailerlite Affiliate Marketing
If I asked you to name an email Marketing tool, what would you say? Mailerlite Affiliate Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical big players for the last decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite Affiliate Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, business size, record size and even the kind of material you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, such as videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or sections.
The tab also allows one To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Affiliate Marketing
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most essential aspects of any email marketing program today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get into in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the shape Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on point. Mailerlite Affiliate Marketing
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic base to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted with your mails compared to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their demands.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite Affiliate Marketing
The cost of MailerLite is no doubt one of the tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half of the Cost of this competition on average, MailerLite is by far one of the cheapest options on the industry. Plus, if you are willing to pay yearly, you can also get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Mailerlite Affiliate Marketing