Intro Mailerlite App
If I asked you to name an email Marketing instrument, what would you say? Mailerlite App
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the same big players for the last ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite App
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the kind of material you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you are a fantastic fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Kinds of articles to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your classes or segments.
The tab also allows one To develop segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite App
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising software now.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice how you can also blend Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Mailerlite App
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great foundation to work from if, for example the majority of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users .
Last but certainly not least, you Can check how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as easy to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to meet their needs.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means you can get an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Mailerlite App
The cost of MailerLite is no doubt one of those tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an wonderful option for those starting out.
And what about the top plans?
It ends up, at approximately half the Price of this rivalry on average, MailerLite is by far one of the cheapest options on the market. Additionally, if you’re ready to pay annually, you can also get a much greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those few email advertising tools to disrupt The (very crowded) sector in recent decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Mailerlite App