Introduction Mailerlite Campaign
When I asked you to name an email Marketing instrument, what could you say? Mailerlite Campaign
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Campaign
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, list size and even the kind of material you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you’re a good match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, such as videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Campaign
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising software today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can also combine Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the form Things here since I have a whole section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their contributor Direction and personalization features on point. Mailerlite Campaign
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great base to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to meet their needs.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just much less efficient…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to get an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the webpages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Mailerlite Campaign
The cost of MailerLite is no doubt one of the tools biggest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an amazing option for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of this competition generally, MailerLite is by far one of the least expensive options on the market. Plus, if you’re ready to pay yearly, you can also get an even greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among the very few email marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Mailerlite Campaign