Background Mailerlite Crunchbase
When I asked you to name an email Marketing instrument, what could you say? Mailerlite Crunchbase
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Crunchbase
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, business size, list size and even the type of content you plan to send.
Then, You Have to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or sections.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Crunchbase
Handling Your Clients
Having granular control over your subscribers is arguably among The most important facets of any email marketing software today.
Because highly personalized campaigns are necessary if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed so.
Here is what establishing a rule looks like:
Notice how you can also combine Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we’ll get into in a moment — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or may simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Things here because I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on stage. Mailerlite Crunchbase
If you are not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a great base to work from if, like most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users .
Last but surely not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than sufficient to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email advertising program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just much less effective…. yet.
Another matter of efficiency here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Crunchbase
The Price of MailerLite is no doubt one of those tools biggest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing option for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of the competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you’re willing to pay yearly, you are also able to get a much better discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the few email marketing tools to disrupt The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite Crunchbase