Introduction Mailerlite Drip Campaign
When I asked you to name an email Marketing tool, what would you say? Mailerlite Drip Campaign
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same big players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Drip Campaign
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, business size, record size and also the kind of content you plan to send.
Then, you need to verify your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain so they could email you a verification link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or segments.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Drip Campaign
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential facets of any email advertising software today.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation rule — which we will get into in a moment — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the form Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Mailerlite Drip Campaign
If you’re not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see how your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite Drip Campaign
The cost of MailerLite is undoubtedly one of those tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half the Cost of the rivalry on average, MailerLite is undoubtedly among the least expensive options on the industry. Additionally, if you’re ready to pay annually, you can also get a much greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Mailerlite Drip Campaign