Introduction Mailerlite Drupal
If I asked you to name an email Marketing tool, what could you say? Mailerlite Drupal
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same large players for the last decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Drupal
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, record size and also the type of material you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, such as videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Drupal
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also combine Principles, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value aside from what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. Mailerlite Drupal
If you’re not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great foundation to work from if, like most people, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than sufficient to meet their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as effective…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Drupal
The Price of MailerLite is no doubt one of the tools biggest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an amazing alternative for anyone starting out.
And what about the premium programs?
It ends up, at around half of the Cost of this competition on average, MailerLite is by far one of the cheapest options on the market. Plus, if you are willing to pay annually, you can also get an even better discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) industry in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Mailerlite Drupal