When I asked you to name an email Marketing instrument, what would you say?
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the identical big players for the previous decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, company size, record size and even the kind of material you intend to send.
Then, you need to confirm your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or segments.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Handling Your Clients
Having granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage.
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic base to work from if, for example most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched up with your branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to fulfill their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply much less effective…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the webpages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one.
The Price of MailerLite is undoubtedly one of the tools biggest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an amazing alternative for anyone starting out.
And what about the top plans?
It turns out, at around half the Price of this rivalry on average, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you’re ready to pay yearly, you can also get a much greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks.