Introduction Mailerlite For Woocommerce
If I asked you to name an email Marketing tool, what could you say? Mailerlite For Woocommerce
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the previous ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite For Woocommerce
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, business size, list size and even the type of content you plan to send.
Then, you need to verify your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a good fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to select your groups or sections.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite For Woocommerce
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified principles, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get into in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Stuff here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Mailerlite For Woocommerce
If you’re not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their demands.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so you can get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Mailerlite For Woocommerce
The Price of MailerLite is no doubt one of the tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Cost of the rivalry on average, MailerLite is by far among the least expensive options available on the market. Additionally, if you are ready to pay annually, you are also able to get an even better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite For Woocommerce